RESOURCES
Your webflow design and webflow development adgency
Buyer Personas Resource Hub
Discover insights, strategies, and tools tailored to your persona's unique role and challenges
Marketing
Typical Titles
VP of Marketing, Director of Product Marketing, Corporate Marketing Manager
Overview
Marketing professionals focus on driving growth, branding, content, and SEO strategies.
Challenges
Limited resources, reliance on engineering for updates, maintaining brand consistency, meeting KPIs.
Critical Events
Product launches, rebranding efforts, campaign deadlines.
Webflow Benefits
Autonomy for updates, faster campaign launches, enhanced collaboration.
Engineering
Typical Titles
CTO, VP of Engineering, Engineering Manager
Overview
Engineering teams focus on scalability, security, and building robust tech stacks.
Challenges
Balancing core product development with web updates, avoiding unplanned tasks, ensuring stability.
Critical Events
Tool migrations, leadership-driven changes, compliance deadlines.
Webflow Benefits
Reduces front-end demands, frees up time for core tasks, ensures security and compliance.
Information Technology (IT)
Typical Titles
Chief Information Officer, IT Director, Chief Security Officer
Overview
IT professionals ensure secure, interoperable, and efficient tech stacks.
Challenges
Security compliance, tool integration, cost management.
Critical Events
Software upgrades, efficiency initiatives, security updates.
Webflow Benefits
Secure hosting, simplified management, faster implementation.
Design
Typical Titles
VP of Design, Brand Designer, Web Designer
Overview
Design teams push creative boundaries and ensure brand consistency.
Challenges
Limited creative control, maintaining brand consistency, tight deadlines.
Critical Events
Brand redesigns, major campaigns, project deadlines.
Webflow Benefits
Creative autonomy, faster iteration cycles, improved collaboration.