CHRU
Rebuilding South Africa's leading HIV research unit website
Industry
Clinical Research & Healthcare
Timeline
6 months
Services
Web Design, Webflow Development, CMS Architecture, Information Architecture
Overview
The Clinical HIV Research Unit is the leading infectious diseases clinical research unit in South Africa. Their previous site was structurally flawed — organised around internal thinking rather than audience needs. We rebuilt it over 6 months to serve patients, researchers, and funders simultaneously.
The Challenge
Three distinct audiences — anxious patients, evaluating researchers, and assessing funders — arriving at the same site with entirely different needs. Navigation assumed prior knowledge, visual inconsistencies undermined credibility, and authority signals were buried. Patient pathways were unclear and anxiety-inducing.
Our Approach
Weeks of information architecture mapping before any design work. Layered navigation organised around recognisable categories with each section serving its primary audience first. A Webflow design system of reusable components ensured visual consistency structurally. CMS collections for research, trials, team, and news gave the team full editorial independence.
Results
Here's what the project delivered — measurable outcomes that speak for themselves.
Audience Paths
3 distinct journeys
CMS Independence
Full editorial control
Project Duration
6 months
Content Sections
Research, Trials, Patient Info
Frequently asked questions
Common questions about the CHRU project.
More work
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