Creative Branding Explained.
There’s no doubt that, like any business out there, your dream is for your business to make a mark in customers’ minds and to break through the noise of the oversaturated marketplace, where millions of brands are all trying to stand out and be remembered. How do you beat out the competition?
Creative branding is the first major step towards making that dream come true. An intelligently and creatively conceived branding strategy can help your business peek its head out above the rest. It can be the difference between making that sale and clinching that major deal or not.
Famously: first impressions are everything. It’s a cliche because it’s true. The first impression customers will have of your business is your branding. This starts with your logos, colour schemes, website design, slogans, and every other shape, pattern or miscellaneous aesthetic aspect that relates to who your company is and what it does.
All of it conveys a promise: A brand promise. A brand promise says: This is who we are and what you can expect from us. The first part of creative branding is all about creating a sense of this promise. The second part of creative branding is being able to deliver on that promise.
At BrandingLab, we help you determine exactly what it is that you’re promising to fulfil for customers, and then we help you figure out the most appealing way to make that promise known to them through the way your brand is presented upfront.
When the promise is enticing and your brand practices what it preaches to deliver on that promise, you end up with very happy customers and a winning recipe. This is what we help you get right.
What Is Creative Branding?
Creative branding starts with helping you craft a branding strategy. This strategy is based on determining what makes your company unique. Like any person, each business has a unique and identifiable personality.
This strategy is also importantly about aligning what you want customers to believe you can deliver for them with what you actually can deliver in reality. It would be poor strategic planning to make promises you can’t keep.
A good creative branding strategy will help you figure out what makes your business special so that those aspects can be highlighted, and so that your customers clearly understand and trust your brand promise.
The next step in the process is the actual creative branding step. This requires a combination of artistic prowess, scientific marketing acumen, and deep knowledge of the psychological processes that drive customers’ thinking.
The creative branding step is the most difficult step of all since it requires massive amounts of creative thinking ‒ which is something you can’t really put a price on. A genius brand design can make history and change your business’s trajectory forever.
This part of the process involves artists and marketing gurus who know how to communicate without words and appeal to your target market with ease.
Once your brand has been creatively conceived, the next step is to craft a website that conveys the imagery and brand promise in a powerful way. Moreover, the website should clearly convey the means and methods by which your business will deliver on that promise.
With your strategy, branding and website all in place, you can embark on a marketing journey to convey your brand and its promises to the world. With the modern business world being increasingly online, your website will become the hub from which a large portion of your business is conducted.
This means that it’s important to have a team help you craft a winning digital marketing strategy, which includes advertising strategies, search engine optimisation, social media marketing, content marketing and more.
What Is A Creative Branding Agency?
A creative branding agency, such as BrandingLab, is a team of experienced, qualified and talented creatives who specialise in helping your business achieve maximum brand penetration in a marketplace filled with brands all vying for the spotlight.
A creative branding agency consults with you to understand what your business does and what you’d like to communicate to customers through your brand image, and then how to do it in the most interesting and memorable way possible.
We work with you to understand your unique value proposition and help you figure out how best to communicate that through your branding design, website design and marketing strategy.
Since modern companies place such a premium on the online component of their businesses, so too do we. We put a great amount of time and effort into helping you craft a website that flows smoothly and intentionally towards building and retaining customers.
Our creative branding agency at BrandingLab can help you find your brand’s voice not only to be noticed but remembered in a very competitive online marketplace. Contact us now to see how we can help you.
